No. 1 trending travel destination 2024: Toyko
Tokyo is the top trending destination for 2024, according to Tripadvisor.
Japan was among the last countries to ease border closures after the Covid-19 pandemic and now that they are open again, tourists are getting in line to visit the country.
Tokyo is also among the top 24 worldwide destinations among non-U.S. travelers this year, according to Airbnb data shared with CNBC.
Search traffic for Japan has more than tripled for trips during the first nine months of 2024 relative to the same period in 2023—a larger increase than any other nation, Airbnb said.
Top 10 trending global travel destinations 2024
- Tokyo, Japan
- Seoul, South Korea
- Halong Bay, Vietnam
- Palawan Island, Philippines
- Sapa, Vietnam
- Bogota, Colombia
- Pattaya, Thailand
- Alajuela, Costa Rica
- Phnom Penh, Cambodia
- Kuala Lumpur, Malaysia
Seoul, South Korea is the No. 2 trending global destination this year.
The city was one of the most visited Asian cities in 2023, according to market research company Euromonitor International.
In the same year, flight bookings to Seoul increased 191%, double from 2022, a Trip.com representative told CNBC Travel.
Seoul, South Korea, is known for its music and entertainment industry, and the area is home to over a dozen Fortune Global 500 companies, including Samsung and LG.
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