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Amazon to shut down Kindle store in China

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Amazon will shut its Kindle e-book retailer in China subsequent 12 months, marking the most recent retreat by a U.S. tech big available in the market.

Kindle customers in China will now not be capable to buy new books after the e-book store closes on June 30, 2023, Amazon announced on its Weibo account on Thursday. The e-commerce firm mentioned it has already stopped supplying third-party sellers with Kindle e-readers, although some are nonetheless listed for buy on Amazon’s JD.com website.

Chinese language customers will be capable to obtain beforehand bought e-books till June 30, 2024, and proceed to learn them after that, Amazon mentioned.

The Kindle maker didn’t give a cause for the pullback in its announcement, nevertheless it mentioned its present companies in China, corresponding to logistics, advertisements and units, won’t be affected.

“Amazon’s long-term improvement dedication in China won’t change,” Amazon mentioned within the Weibo submit. “We’ve established an in depth enterprise base in China and can proceed to innovate and make investments.”

Amazon started promoting its Kindle e-readers in China in 2013, and it shortly grew to become an essential marketplace for that enterprise, a former Amazon govt that oversaw the nation told Chinese state media in 2017.

Different U.S. tech giants together with Airbnb and Microsoft‘s LinkedIn have similarly scaled back their presence in China amid growing competitors from home gamers and harsher web censorship.

Final December, a Reuters investigation detailed Amazon’s efforts to curry favor in China, together with that it collaborated with the nation’s propaganda arm to launch a “China Books” portal, partly in an effort to increase its Kindle enterprise in China.

Amazon also shuttered its e-commerce marketplace in China in 2019 and has shifted its focus to cross-border promoting to Chinese language shoppers.

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